Simple, Reliable, Colourful – The Nokia & HMD Entry-Level Lineup

In a world dominated by smartphones, many customers still seek proven, distraction-free devices that just work — for calls, texts, basic music, and exceptional battery life.

As authorised UK distributor for HMD Global, New Way International now stocks a vibrant selection of these high-demand Nokia and HMD feature phones. These models combine legendary Nokia durability with modern 4G connectivity, easy-to-use interfaces, and eye-catching colours — perfect for retail shelves, B2B fleets, education, public sector, frontline workers, seniors, and digital detox programs.

Featured Models & Color Options

- Nokia 105 TA-1557 DS GB IE series Ultra-basic, ultra-reliable candybar phone. Up to 22 days standby, wireless FM radio, torch, splash-resistant design, large buttons, and simple interface. Colours: Charcoal (timeless neutral), Cyan (fresh & modern), Red (bold & eye-catching). Ideal for: Elderly users, backup devices, cost-conscious bulk deployments.

- Nokia 110 4G TA-1543 DS GB IE Enhanced audio experience with loud speakers, FM radio, MP3 playback, Bluetooth, built-in camera, and 4G connectivity. Compact yet feature-packed. Colours: Blue (versatile & clean), Purple (stylish accent). Ideal for: Users wanting sound quality & entertainment in a simple form, retail fast-movers.

- Nokia 225 4G TA-1610 DS GBIE Premium-feel design with curved edges, 4G speed, long battery life, Bluetooth, FM radio, and easy navigation. A strong value performer. Color: Dark Blue (sleek & professional). Ideal for: Retail channels, workforce mobility, telecom bundles, high-volume B2B.

- Nokia 235 4G TA-1614 DS GBIE Timeless design with 2 MP camera, Bluetooth, Snake game, vibrant modern touches, and 4G connectivity. Colours: Black (classic & professional), Purple (vibrant & fun), Blue (fresh & approachable). Ideal for: Entry-level enterprise, education, public sector, users needing basic imaging.

- Nokia 2660 TA-1469 DS GB IE Stylish flip phone with large 2.8" display, big buttons, clear audio, long standby, and 4G support. Colours: Black (timeless), Blue (cool & modern), Lush Green (fresh & standout). Ideal for: Seniors, business users seeking minimal distractions, and emergency/backup phones.

- HMD 2660 Flip TA-1711 DS GB_DTC Modern flip with mirrored glass finish, ergonomic build, no social media distractions, strong call quality, and 4G. Colour: Black (elegant & understated). Ideal for: Digital detox, simple, reliable communication.

- HMD Key TA-1690 DS 2/32 AUFJPG Entry-level Android smartphone bridging feature phones and full smartphones — essential apps, 6.52" display, practical performance. Colour: Black (sleek & professional). Ideal for: Users needing basic apps alongside reliability.

- Nokia 3210 4G TA-1618 DS GBIE Iconic Y2K classic reborn — 4G, 2 MP camera, Bluetooth 5.0, durable build, Snake nostalgia, and modern upgrades. Colours: Grunge Black (edgy matte), Y2K Gold (bold retro shine), Scuba Blue (vibrant & modern). Ideal for: Nostalgia seekers, secondary devices, digital detox.

Perfect Deployment Scenarios

Retail channels → Extremely high turnover in the budget segment → Customers love the trusted Nokia name and vibrant colours → Low return rate due to exceptional reliability

B2B & workforce mobility → Frontline staff, security, cleaning crews, warehouse teams → Backup devices for sales teams or field engineers → Cost-effective way to equip large numbers of users

Education & public sector → Distraction-free for students, teachers, or community programmes → Tough enough for shared or high-use environments

Telecom operators, MVNOs, resellers → Perfect SIM-only or pay-as-you-go bundle → Consistent high demand year-round

Why Choose New Way International?

As Official authorised distributor for HMD Global in the UK, we guarantee:

- Genuine stock with full manufacturer warranty

- Competitive bulk & volume pricing

- Reliable UK-based logistics with same-day dispatch options

- Live stock visibility via our B2B portal

- Dedicated account management for fast quotes and allocations

- Flexible terms — from small test orders to 10,000+ unit rollouts

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