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In today's fast-moving business environment, frontline teams need more than just a mobile phone—they need a reliable communication and productivity platform that works wherever the job takes them.
For organisations operating in logistics, warehousing, security, construction, utilities, healthcare, transportation, and field services, device downtime isn't simply an inconvenience. It impacts productivity, communication, customer service, and ultimately profitability.
That's why forward-thinking organisations are increasingly investing in rugged mobility solutions designed specifically for demanding business environments.
Many businesses still rely on consumer-grade smartphones for frontline operations. While suitable for everyday use, these devices often struggle in harsh working environments where drops, dust, water exposure, extreme temperatures, and long shifts are part of daily operations.
The result is often:
• Increased device failures
• Higher replacement costs
• More IT support requirements
• Reduced workforce productivity
• Operational disruption
Over time, these hidden costs can significantly impact the total cost of ownership across an organisation's device fleet.
Available through New Way International, the HMD Terra M is a purpose-built rugged communication device designed specifically for professional users working in challenging environments.
Built to withstand demanding conditions while remaining simple, secure, and easy to manage, the Terra M delivers the essential capabilities businesses need without unnecessary complexity.
Key rugged features include:
✔ IP68 & IP69K Water and Dust Protection
✔ MIL-STD-810H Certification
✔ 1.8m Drop Resistance
✔ Extreme Temperature Operation
✔ Up to 10 Days Standby Battery Life
✔ Loud 100dB Speaker with Noise Cancellation
Designed for real-world business use, the Terra M helps keep teams connected, productive, and operational wherever they work.
Communication is critical across frontline industries.
The Terra M supports Push-to-Talk over Cellular (PTToC), enabling instant one-to-one and group communication without the limitations of traditional radio systems.
Combined with SOS functionality, Lone Worker Protection capabilities, location services, and enterprise communication platforms such as Mobile Tornado, Zello, Eviden, and Threema, organisations can significantly improve workforce safety and responsiveness.
For security teams, field engineers, logistics operators, construction crews, and healthcare workers, faster communication leads to faster decisions and better operational outcomes.
Modern businesses need more than durable hardware.
The Terra M integrates seamlessly into enterprise environments through Mobile Device Management (MDM) platforms including Springdel, SOTI MobiControl, and future Microsoft Intune support.
This enables organisations to:
✔ Deploy devices at scale
✔ Manage fleets remotely
✔ Control applications and updates
✔ Improve security and compliance
✔ Reduce IT administration overhead
For IT teams, this means greater visibility, control, and efficiency throughout the device lifecycle.
At New Way International, we help organisations evaluate technology investments based on business outcomes—not just purchase price.
The HMD Terra M delivers long-term value through:
✔ 5 Years of Quarterly Security Updates
✔ Long-Term Component Availability
✔ Reduced Repair & Replacement Costs
✔ Extended Device Lifecycles
✔ Lower Support Requirements
✔ Simplified Fleet Management
The result is a predictable, cost-effective mobility strategy that supports operational efficiency and long-term growth.
New Way International works with organisations to deliver complete mobility solutions tailored to operational requirements.
From rugged devices and enterprise connectivity to Push-to-Talk services, MDM deployment, security, and lifecycle management, we help businesses build reliable frontline communication ecosystems that scale with their operations.
As organisations continue to modernise operations and empower mobile workforces, rugged mobility is becoming a strategic business investment rather than a niche technology purchase.
The HMD Terra M combines durability, communication, security, and enterprise management into a single platform designed for today's frontline professionals.
Speak with our team to learn how rugged mobility solutions can help reduce downtime, improve workforce productivity, and lower operational costs across your organisation.
📞 +44 208 587 9340
📧 info@newwayinternational.co.uk
🌐 www.newwayinternational.co.uk
