Privacy policy

1. About This Privacy Policy

New Way International Ltd (“NWI”, “New Way International”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you:

  • visit or use our website;
  • register for or use our B2B platform;
  • purchase products or services from us;
  • submit an enquiry or contact us;
  • subscribe to marketing communications; or
  • otherwise interact with New Way International.

Our online store is powered by Shopify, which provides the ecommerce technology used to deliver certain parts of our Services. The existing policy confirms that Shopify processes information relating to visitors' access to and use of the store.

For the purposes of applicable UK data-protection legislation, New Way International Ltd is the data controller for personal information that we determine how and why to process.

2. Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

Contact Information

This may include:

  • name;
  • company name;
  • job title;
  • business address;
  • billing and delivery addresses;
  • email address; and
  • telephone number.

Account Information

When you register for an account or use our B2B platform, we may collect information such as:

  • username;
  • account credentials;
  • business information;
  • account preferences; and
  • other information associated with your account.

Order & Transaction Information

This may include:

  • products viewed or purchased;
  • quotations and orders;
  • returns and exchanges;
  • transaction history;
  • billing information;
  • delivery details; and
  • payment status.

Payment Information

Payments may require information such as payment-card or financial-account details.

Payment information may be processed by Shopify, payment providers, banks and other authorised payment-processing partners rather than being stored directly by NWI.

Communications

We may collect information you provide when you contact us by email, telephone, website forms, our B2B platform or other communication channels.

Technical & Usage Information

When you use our website, certain information may be collected automatically, including:

  • IP address;
  • browser type;
  • device information;
  • operating system;
  • website activity;
  • pages viewed;
  • referring website;
  • session information; and
  • cookie and similar technology data.

These categories are consistent with the information identified in the existing Shopify policy.

3. How We Collect Your Information

We may collect information:

Directly from you when you create an account, make a purchase, request a quotation, complete a form, subscribe to communications or contact us.

Automatically when you visit or interact with our website, including through cookies and similar technologies.

From service providers that provide services on our behalf, including Shopify, payment providers, logistics providers and IT providers.

From business partners and other third parties where permitted by applicable law.

These collection routes are also identified in the existing policy.

4. How We Use Your Personal Information

We may use personal information to:

Provide Our Products & Services

This includes:

  • processing and fulfilling orders;
  • creating and managing customer accounts;
  • processing payments;
  • providing quotations;
  • arranging delivery;
  • processing returns and exchanges;
  • providing customer support; and
  • managing our commercial relationship with you.

Operate & Improve Our Website

We may use information to understand how visitors use our website and B2B platform and to improve functionality, products, services and user experience.

Communicate With You

We may contact you regarding:

  • your account;
  • orders;
  • quotations;
  • deliveries;
  • customer-service requests;
  • product enquiries;
  • service updates; and
  • other business-related communications.

Marketing

Where permitted, we may use your information to communicate with you about:

  • products;
  • stock availability;
  • promotions;
  • services;
  • company news;
  • events; and
  • other relevant business opportunities.

You can unsubscribe from marketing emails at any time using the unsubscribe link contained within the email.

Security & Fraud Prevention

We may process information to:

  • verify accounts;
  • protect transactions;
  • prevent fraud;
  • identify suspicious activity;
  • protect our systems; and
  • maintain the security of our website and B2B platform.

Legal & Regulatory Requirements

We may process information where necessary to comply with applicable laws, regulations, court orders, law-enforcement requests and other legal obligations.

The original policy identifies these same broad purposes, including order fulfilment, marketing, fraud prevention, communications and legal compliance.

5. Legal Bases for Processing

Where UK data-protection law requires us to identify a lawful basis, we may process personal information on one or more of the following bases:

Contract – where processing is necessary to enter into or perform a contract with you.

Legitimate interests – where processing is reasonably necessary for our business activities and those interests are not overridden by your data-protection rights.

Consent – where you have provided consent for a particular type of processing.

Legal obligation – where we need to process information to comply with applicable legal or regulatory requirements.

Where processing relies on consent, you may withdraw your consent at any time.

6. Marketing Communications

We may send marketing communications where permitted by applicable law.

These may include information about NWI products, services, promotions, stock availability, industry news and events.

You can opt out of email marketing at any time by selecting the unsubscribe link within our marketing emails or by contacting us.

Unsubscribing from marketing does not prevent us from sending necessary service communications relating to your account, orders, payments or other transactions.

7. Cookies & Similar Technologies

Our website may use cookies and similar technologies to:

  • operate essential website functionality;
  • remember preferences;
  • understand website usage;
  • improve website performance;
  • support analytics;
  • provide relevant content; and
  • support advertising and marketing where applicable.

Where required by law, non-essential cookies will only be used with your consent.

You can manage your cookie preferences through the cookie controls available on our website.

8. How We Share Personal Information

We may share personal information where necessary with trusted third parties, including:

  • Shopify;
  • payment processors;
  • banks and financial institutions;
  • delivery and logistics providers;
  • IT and hosting providers;
  • analytics providers;
  • professional advisers;
  • marketing and communications providers;
  • companies within our corporate group; and
  • government, regulatory or law-enforcement authorities where legally required.

We only disclose information where there is an appropriate business or legal reason to do so.

The Shopify-generated policy similarly provides for disclosure to Shopify, service providers, business partners, affiliates and authorities where appropriate.

9. Shopify

Our ecommerce website is powered by Shopify.

Shopify may collect and process personal information relating to your access to and use of our online store to provide and improve its services.

Information submitted through our online store may therefore be transmitted to Shopify and relevant service providers.

Shopify may also process information in countries outside the country in which you live.

For further information about Shopify's processing practices and privacy rights, please refer to Shopify's Consumer Privacy Policy and Privacy Portal.

The Shopify processing relationship is described in more detail in the source policy.

10. International Data Transfers

As an international technology distributor, we may work with service providers, partners and companies located outside the United Kingdom.

This may mean that personal information is transferred to, stored in or processed in another country.

Where personal information is transferred outside the UK, we will use appropriate safeguards where required under applicable data-protection legislation.

These may include UK-approved contractual protections, adequacy regulations or other recognised transfer mechanisms.

The existing policy similarly provides for safeguards when information is transferred outside the UK or EEA.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods may depend on:

  • the nature of the information;
  • whether you maintain an account with us;
  • our relationship with you;
  • contractual requirements;
  • accounting and tax requirements;
  • legal and regulatory obligations;
  • fraud-prevention requirements; and
  • the need to establish, exercise or defend legal claims.

When information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.

12. Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You should keep your account credentials confidential and notify us if you believe your account or information has been compromised.

13. Your Data Protection Rights

Depending on the circumstances, individuals in the UK may have rights including:

  • Right of access – to request a copy of personal information we hold about you.
  • Right to rectification – to ask us to correct inaccurate or incomplete information.
  • Right to erasure – to request deletion of personal information in certain circumstances.
  • Right to restriction – to request restriction of certain processing.
  • Right to object – to object to certain uses of your information.
  • Right to data portability – to receive certain information in a portable format where applicable.
  • Right to withdraw consent – where processing is based on your consent.

These rights are subject to applicable legal conditions and exemptions.

The existing policy also provides for access, deletion, correction, portability, objection, restriction and withdrawal of consent.

To exercise your rights, please contact us using the details at the bottom of this policy.

We may need to verify your identity before processing your request.

14. Children's Privacy

Our website and B2B services are not intended for children.

We do not knowingly collect personal information from children through our business services.

If you believe a child has provided personal information to us inappropriately, please contact us so that we can investigate and take appropriate action.

15. Third-Party Websites

Our website may contain links to websites, applications or services operated by third parties.

New Way International does not control these third-party websites and is not responsible for their privacy or security practices.

We recommend reviewing the relevant privacy policy before providing personal information to a third-party website.

16. Complaints

If you have concerns about how New Way International processes your personal information, please contact us first using the details below so that we can investigate.

You may also have the right to lodge a complaint with the relevant data-protection supervisory authority.

For individuals in the United Kingdom, this is the Information Commissioner's Office (ICO).

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

  • our business;
  • our website;
  • our services;
  • technology;
  • data-processing practices; or
  • applicable legal and regulatory requirements.

When we make changes, we will publish the updated Privacy Policy on our website and update the “Last updated” date.

18. Contact Us

For questions about this Privacy Policy, how we process personal information, or to exercise your data-protection rights, please contact:

New Way International Ltd
Britannia House, Pier Road
Feltham, Greater London
TW14 0TW
United Kingdom

Email: info@newwayinternational.co.uk
Telephone: +44 (0) 20 8587 9340
Website: www.newwayinternational.co.uk

Company Registration Number: 04820501
VAT Registration Number: GB867529573